What is an SEO?
Search Engine Optimization (SEO) is a process of helping a website or blogs/articles to improve their rankings on non-paid – organic search engine results. Organic ranking means you do not have to pay, for your position of google search ranking.
How does SEO works?
When you say your content is SEO-friendly, it means that it is Search Engine – Friendly. Google reaches to your content through the keywords you are using in it, the more the keywords the better it is for unique/organic traffic to reach to your website or blog/article.
When you search for something on a Google search or any other search engine, it goes through every content available related to the searched item. The most searched words on google are the keywords that one must use while writing the article or blog to make it SEO-friendly. If you are working on WordPress, there are many plugins available to increase the SEO of your content. I personally use “Rank Math SEO”.
What is SEO Marketing?
SEO marketing is basically is a part strategy of Digital Marketing. Employing the SEO right strategy makes sure to deliver your content to the desired users. There are 100’s of tools freely available that will help you to find the best keyword.
Strategy to make your website or content SEO-friendly:
1. Use Keywords
Keywords are the soul of SEO marketing. Employing keyword strategy is one of the easiest way to increase organic traffic on your website. Make sure to add keywords on all the pages and posts of your website. There are 100’s of tools freely available that will help you to find the best keyword.
2. Generate backlinks
Mentioning link of another company’s product or service in your blog post, helps you to get noticed by Google and the company may link back to you mentioning you on their page. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they’re looking for.
3. Business listings
Business listings give local businesses visibility and boost their online presence. A business listing with up-to-date information, reviews, and images attracts local users and helps convert them into paying customers. It’s free and doesn’t require any special technical skills. Eg: Justdial, Yelp
4. Use original and useful content
Offer original and accurate content to your users. Do a thorough research on the topics or niche you are working on. Decide who your target audience are and provide content that does not confuse them. Be exclusive and accurate.
5. Insert attractive images
Studies have shown that use of images boost readership. Using images makes the post more visually appealing and interactive. Also make sure to include keywords in the Alt Image tag foe every photo, boosting search engine optimization (SEO) for your site. Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, locate royalty-free images from a site like Freepik, Canva.
6. Post on Social Media Sites
Maintain good repo on social media sites by regularly posting informative images or blogs. Don’t let your audience idle. Give them the content that they want also dont forget to include the links of your website and other social media accounts like Facebook, LinkedIn, Instagram, Pinterest etc.
7. Add social sharing buttons
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.
8. Repost your old content
We aren’t all looking at social media sites at the same time, so when you share a new blog post link, the majority of your fan base won’t see it the first time. One of the trick to keep your audience stick to your page is to Repeat your posts, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
9. Add videos
YouTube is owned by Google, which is one of the many reasons that videos can drive more traffic to your site. Supplement the written content on your blog with short videos that are informative and entertaining.
10. Use good Titles
Interactive title will get you noticed, but using SEO-friendly title which includes numbers, positive or a negative sentiment, power words etc. Add new content or blog on continuous basis. Also do not forget to keep updating your past content with latest news and trends.
You can either reach out to the SEO service providers. Webdukes Technologies is one of the growing SEO providers in India.
